Louise Royer

Performance Creative Editor & Motion Designer

High-retention short-form video ads, hook testing, and dynamic social creative for DTC brands, agencies, and top-tier creators.
Collaborated With:
Paid Social & Growth Creative
SweatPals | App & Growth Creative Ad

Client: SweatPals (Agency Partner: Social Q)

Objective: Direct-response founder case study engineered for paid Meta/TikTok ad sets, driving app discovery through authentic b-roll and animated dashboard metrics.

Execution: Editorial pacing, 3D UI & mobile tracking, kinetic typography, and audio mix.

Puppy Yoga Club | Top-of-Funnel Viral Concept Ad

Client: Puppy Yoga Club

Objective: High-retention creative testing asset blending playful AI character animation with real event b-roll to maximize top-of-funnel watch time and brand recall.

Execution (End-to-End): Creative ideation, scriptwriting, AI animation & voice pipeline, live event filming, motion design, sound design, and CTA packaging.

NASCAR | Kinetic Sports Motion & Social Hype Reel

Client: NASCAR (Agency Partner: STN Digital)

Objective: High-energy championship asset designed to arrest feed scroll via rhythm-matched editorial, heavy motion design, and high-impact sound design.

Execution: Custom kinetic typography, glitch & visual effects, color treatment, and beat-matched audio design.

Puppy Yoga Club | Organic UGC Lifestyle Creative

Client: Puppy Yoga Club

Objective: Soft-sell, day-in-the-life walkthrough built to nurture community trust, highlight wellness benefits, and run seamlessly in whitelisted paid social funnels.

Execution (End-to-End): On-site video capture, voiceover script/recording, documentary UGC pacing, natural color grade, and native social typography.

Puppy Yoga Club | Direct-Response Seasonal Offer (-20%)

Client: Puppy Yoga Club

Objective: High-conversion promotional cut driving direct ticket sales through A/B hook testing (emotional couple/gifting angle vs. limited seasonal discount angle).

Execution (End-to-End): Creative concept, multi-hook scripting, on-camera performance & live event capture, editorial pacing, animated promotional sticker overlays, and conversion CTA design.

Puppy Yoga Club | Native UI Pattern Interrupt (Static Ad)

Client: Puppy Yoga Club

Objective: Maximizing feed stop-rate and CTR by leveraging native platform UI cues and curiosity-driven copy to funnel cold traffic into event bookings.

Execution (End-to-End): Creative strategy, copy ideation, photo capture, and native UI graphic asset design.

Interactive AR Experiences
YouTube × Oktoberfest | Interactive Creator Experience
Client: YouTube

Platform & Stack: YouTube Shorts AR · 3D Asset Modeling, Interactive UI & Real-Time Rigging

Overview: Commissioned interactive AR experience engineered in collaboration with YouTube for platform event activations. Features real-time UI customization and dynamic head/chest rigging for a wearable, personalized gingerbread necklace.

Von Dutch | Branded AR Try-On Experience (TikTok)

Client: Von Dutch

Platform & Stack: TikTok / Effect House · 3D Headwear Modeling & Asset Texturing

Overview: Interactive branded camera filter allowing users to browse and virtually try on iconic Von Dutch trucker hat colorways with real-time head tracking and branded particle effects.

Official YouTube Creator Partnerships
YouTube Creators | Effect Maker Tutorial Series: Custom Makeup Looks

Role: Featured Creator & Technical Educator

Platform / Partner: YouTube Creators

Overview: Selected by YouTube to produce and front an official developer tutorial teaching creators how to build dynamic, multi-look makeup switchers and tap-to-trigger cosmetic assets inside YouTube’s Effect Maker.

YouTube Creators | Effect Maker Tutorial Series: Comparison Slider

Role: Featured Creator & Technical Educator

Platform / Partner: YouTube Creators

Overview: Platform-wide technical walk-through guiding developers through 2D UI asset creation, interactive slider mechanics, and asset hierarchy logic for social camera experiences.

About
I combine direct-response marketing psychology with technical motion design to produce high-retention video ads that actually convert. Managing the entire pipeline under one roof, I handle everything from initial creative strategy, scripting, and on-location filming to post-production engineered for Meta, Snapchat, TikTok, and Google Ads. 
Every asset is built for modern feed performance, blending native UGC pacing and multi-hook testing with custom 2D/3D typography, animated UI overlays, and interactive AR experiences.
Core Stack: Premiere Pro · After Effects · DaVinci Resolve · Blender · Effect House · Effect Maker
Available for: Monthly performance creative retainers, ad sprints, and custom motion projects.
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